MARIA BELLO
COMMUNICATIONS & PUBLIC RELATIONS
As a dedicated professional with extensive experience in communication strategy and B2C relations, I had the great opportunity to work and collaborate with high-quality clients within the beauty, fashion and entertainment industry to create an impact through dynamic and creative communication solutions.
Services
Communication planning / Community management / Influencer relations management / Customer knowledge
Communication Planning
A structured communication plan remains vital if you are looking for effective communication over time. It outlines the problem to be addressed, defines the target audiences involved, builds essential key messages to catch their attention, and the ideal channels to use. Last but not least, a communication plan helps to achieve your business objectives and maximize your performance.
Community Management
Social Media has grown exponentially in recent years. As a PR practitioner, is essential to understand its impact on organizations and how valuable it is to face these new platforms for engagement purposes.
Community management becomes the new digital PR. Including a Social media strategy in your organizations and knowing the right measuring and planning tools will position it into the competitive digital market.
Influencer relations management
As Customer Relationship Management (CRM) is vital for organizations managing interactions with customers; Influencer Relationship Management (IRM) leads to managing your communications with influencers as strategic partners to attract and engage your audience.
Is all about creating strategic relationships with influencers such as you do with customers.
Customer knowledge
Customer knowledge leads to understanding your customers' needs, wants and aims. It includes intimate knowledge such as analytic information including database information about sales, web behaviour or other analytical pieces to deeply understand their practices.
“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”
– S. H. Simmons
